Michael Buckbee

Michael has been building SaaS products and growth marketing campaigns for 15+ years.

Articles by Michael Buckbee

Published December 29, 2025

Learn how base64 encoding works for embedding images in emails, when to use it, and the pros and cons of this technique for email marketing.

Published September 13, 2020

Aligning your marketing message across channels helps boost your overall marketing effectiveness.

Published September 13, 2020

Published September 13, 2020

Ever wondered what the formula to email marketing success is? We break down emails sent by the pros to find out.

Published September 13, 2020

Writing one of the worst email subject lines is an art. And an art form that too many are forgetting how to do - at least purposely.

Published September 13, 2020

Frustrated by your email marketing ROI? Are you just not able to get enough people to open your emails? I'm 98% sure this is what you're doing wrong.

Published September 13, 2020

Email marketers have begun adding RE at the beginning of their subject lines to help boost opens. It's going to cost them.

Published March 12, 2018

Could a 10+ year debate be coming to an end? We look at plain text emails vs HTML emails and help you pick the right one for your business.

Published January 17, 2018

Published November 29, 2017

If I saw a brand implementing an email marketing plan like Supreme's, I'd tell them to stop. But, their plan works - here's why.

Published November 28, 2017

How to leverage your own site and Medium without duplicate content issues.

Published November 18, 2017

This 2,600+ word guide will help you build the ultimate email marketing stack. Great info for both B2B and B2C Marketing and Sales.

Published August 23, 2017

Learn how email service providers use tracking domains. Why you should definitely create a custom domain for yours and how they work.