Email Subject Line Tester

type something here

• B

  81 Points

  90% Complete

  You may be able to improve with some tweaks.

• Scannability

  6/10

  Has a scannability higher than 5

  A measure of how easy-breezy it is to read your subject line. Don't shy away from using well known industry specific terms, just don't make it complicated.

  Average: 5 (lower is better)

• Reading Grade Level

  5th

  Was written at a 5th grade level

  Reading Grade Level is a mixture of word choice, complexity and length. Writing at a lower level tends to generate more opens.

  Average: 7th Grade Level (lower is better)

• Length

  19
  Characters

  3 Words

  Contains 19 characters in 3 words

  How many words in your subject is less important than the right words. Keep it specific. Focus on what your reader will get out of opening this email.

  Just don't make it too short (hurts opens) and if you go long, try and put multiple CTAs or value propositions into the subject.

  Average: 52 characters in 8 words

• Preview

  Make sure this preview reads well on Desktop and mobile.

  Target: 36 characters for desktop; 20 characters for mobile
  type something here

  type something here

• Sentiment

  

  Is positive with a score of 0.250

  Sentiment scores below -0.25 are negative and above 0.25 positive. Most emails 76% are Positive or Neutral.

  

  Sentiment Analysis of All Marketing Emails

  • 24% are negative
  • 31% are neutral
  • 45% are positive

• RE: OR FWD

  RE:

  RE or FWD not found in subject

  Putting a fake RE: or FWD: at the beginning of your subject may temporarily boost open rates, but is not recommended unless you're actually responding to an email. Many email clients and anti-spam systems have begun flagging these as suspicious..

  A pititful number of emails (1.07%) start with RE: or FWD:

• Free

  FREE

  'Free' was not found in subject

  Spammers and low rent marketers have so over used `Free` in email subject lines that it's best to avoid it if at all possible.

  Only 2.34% of emails contain the word 'free'.

• Spammy words

  

  Some Potentially Spammy Words Found

  Obviously there are words and phrases found more often in spam emails. While using these won't automatically put your email into the spam bin, it's best to avoid them if you can.

  Recommendation: replace 'here' in your subject.

  6.49% contain something likely to get them marked as spam.

• Bad Tab words

  

  No Bad Tab Words Found

  Sometimes added to give a sense of urgency to your email, these word choices are likely to work gainst you. Often they'll push your email from the Primary to the Promotions tab in Gmail and generally hurt open rates.

  14.21% of emails contain something that may hurt their tab placement rates.

• exclamation mark

  

  No Exclamation Mark Found

  Exclamation marks tend to hurt open rates and Gmail tab placement, avoid them.

  12.36% of emails are overly excited.

• All caps words

  

  No All Caps Words Found

  Subject lines with all cap words both look like they're shouting and like you are a spammer.

  9.37% of emails contain an all-caps word.

• Punctuation

  

  No Excessive Punctuation Found

  Swearing like a cartoon sailor isn't something you should aspire to, in life or your subject lines. Recommendation: Remove some punctuation from your subject.

  Best practice emails: 0.34% contain excessive punctuation.

• Personalization

  

  No Personalization Found

  If they do any personalization, most marketers stop at 'Hey FNAME' - but personalization can both be much more and much more effective.

  Idea: Try personalizing your subject with name, industry, title, interest, or geograpic info.

  1.42% of emails contain subject personalization.

• QUESTION in subject

  

  Why Not Question your Subject?

  If you're struggling with creating a compelling subject line, try a question. They're more naturally engaging and typically result in higher open rates.

  Idea: Try rephrasing your subject as a query to increase engagement.

  10.48% of email subjects are questions.

• All lowercase

  

  Your subject is all lowercase

  Lowercasing your entire subject is a stylistic choice that can make your subject stand out in a crowded inbox. It can be a good way to signal that it's a more personal, less corporate message.

  0.86% email subjects are entirely lowercased.

• EMOJI

  

  Who wants a 🌮 ? Try some emoji.

  Thowing a few topical emoji into your email's subject line is an easy way to catch the eye. Copy and Paste from GetEmoji.com

  2.50% of subjects contain emoji today.